SEO Tech
Disclaimer: This worked well for me, but might not work for you.
Basics
Title
Structure of a good title: {page_title} - {product_title}
It's important to keep the page specific title in the front since this is what most people see when they have multiple tabs open. Also Search Engines prefer it when parsing content.
Description
<metaname="description"content="This is an example description."/>
Have a good description for every page and not one for all of them. Main goal is to provide value so people check your content.
Up to 120 chars is the best since on mobile they are cut of if more. Less is better.
https://moz.com/learn/seo/meta-description https://blog.spotibo.com/meta-description-length/
Lighthouse
Make sure you get to good results. Keep in mind to check your production site not your development setup.
https://developers.google.com/web/tools/lighthouse/
Improve Google Results to stand out
Ratings
In order to show stars you need to have certain tags.
Use Google's tool to find structured data: https://search.google.com/structured-data/testing-tool/u/1/#url=ready2order.com%2Fat
Breadcrumbs
see google help page
https://yoast.com/breadcrumbs-seo/ https://developers.google.com/search/docs/data-types/breadcrumb
Internationalization
hreflang
hreflang is really important to properly connect pages
Other
Canonical Urls
No Index
Robots.txt
TODO
OpenGraphl Schema.org
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